James A. Ziegler, CSP is the most dynamic automotive sales and management trainer in the automobile industry today.
Jim's credentials include:

  • Top-rated speaker at 15 NADA Conventions
  • Worked with over 15,000 dealerships
  • Over 100,000 Dealers & Managers have attended his seminars
  • Widely read national columnist
  • Real world car guy

Jim Ziegler - Proud Recipient of the
Dealers’ Choice Diamond Award for
Sales and Management Training

Samurai F&I Seminar - March 21-22, 2017 - Atlanta

Jim Ziegler’s Samurai F&I Seminar is about product sales, processes and procedures aimed at High Gross Profitability with Zero Liability. The entire course is taught personally by Jim Ziegler. Featuring Ziegler's definitive textbook on F&I Procedures - each student receives a 150 page, information intensive textbook - not a workbook.    Read more ⇒

Springhill Suites by Marriott - Atlanta Buckhead
3459 Buckhead Loop NE, Atlanta (Buckhead), GA 30326
Online Reservations ⇒
Price: $995.00 per student


Sales Manager Forum Seminar - March 23-24 - Atlanta

Our automotive Sales Manager graduates are reporting increased unit sales volume and closing ratio with great CSI and gross per unit averaging above $3000 per unit retail, with a customer-friendly process.

Jim Ziegler, through the use of word tracts and real world automotive sales training examples...    Read more ⇒

Springhill Suites by Marriott - Atlanta Buckhead
3459 Buckhead Loop NE, Atlanta (Buckhead), GA 30326
Online Reservations ⇒
Price: $995.00 per student


Sales Manager Forum Seminar

The Sales Manager Forum is a Total Management Experience

Taught personally by
James A. Ziegler.

For Dealers and Managers of all the positions in the front-end operation of the modern retail automobile dealership, the sales manager's roll is the most crucial to the success of failure of the dealership.

Without the sale of an automobile nothing else would happen. There would not be any cars to finance or repair. There would not be any customers to follow-up or any paperwork to process. Every job in the dealership, including the dealer, depends on the ability of the sales manager and the efforts of his/her department.

Sales Manager Forum Seminar

More than ever, the sales manager in a retail automobile dealership has to be a highly trained professional with the ability to control and supervise the entire sales effort. The person in this position must be intelligent and able to think quickly on their feet; a course filled with word tracts and things to say to the customer.

In truth, the better sales managers are the coaches who send in the plays to the sales people who are on the front lines. It takes planning and organization as well as discipline to build this unified team.

Jim Ziegler's real world knowledge and experience is the reason this course is superior! The word tracts and real world examples will teach your Sales Managers how to take control of the selling process and raise profitability.

As always, Dealers Attend at no cost!

Sales Managers will learn:

  • How to hire Qualified Sales People and Keep Them
  • Consistent sales processes - Setting up your Selling System
  • The Primary Duties of a Sales Manager
  • How to Hire, Fire and Train a quality Sales Force
  • How to "Desk" the Deal
  • How to use and measure your CRM
  • Integrating internet, social media, video, and technology into the process
  • High-profit customer-friendly negotiation techniques
  • How to Measure the Sales Effort
  • How to hold a High Average Profitability
  • How to Control the Sales Force
  • How to properly Close the Customer
  • Highly effective Word Tracts and Sales Presentations that Work
  • How to Avoid or Deal with Litigation Issues

Sales Manager Forum

Seminar Registration

1- Once PayPal has processed your credit card, a confirmation email will be sent to the email address you use to register. The email will include instructions for attending the seminar, times and frequently asked questions.

2- Be sure to include the names of EACH ATTENDEE you are signing up below.

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